Since its establishment, the China International Fruit Expo has emerged as a vital platform for the display, exchange, and trade of high-quality fruits from both China and abroad.

At this year's Expo, we are delighted to witness the rapid growth of numerous domestic elite fruit brands. From Dalian's "Yishu Home," the shining star of domestic cherries, to "Green Silver Avocado," China's very own celebrity avocado, to the premium fruit tomato brand "Yikeda," and the leader in China's pineapple standards, "Pineapple Brother," they all made their presence felt at the Expo, showcasing the confidence and strength of China's fruit industry. The development and expansion of domestic elite fruits have also spurred the restructuring of Chinese fruit farmers' planting structures, fostered agricultural technological innovation, and promoted the overall upgrading of the industrial chain.

In recent years, China has further deepened its opening-up and actively promoted the construction of a new open economic system. By reducing tariff barriers, simplifying administrative approval processes, and strengthening intellectual property protection, China has created a fairer, more transparent, and predictable business environment for overseas enterprises to enter the Chinese market. This year's Expo welcomed over 40 countries and regions, including Chile, Peru, Thailand, Vietnam, Malaysia, the Philippines, Indonesia, New Zealand, Australia, South Africa, Egypt, the United States, Canada, Ecuador, and many more. A significant portion of these enterprises are visiting the Chinese mainland market for the first time. The recently approved Malaysian fresh durian attracted significant attention from buyers on-site, while Australian avocados made their debut in the Chinese market. The number of Chilean fruit exporters doubled compared to last year, further deepening their cooperation with Chinese channel partners. Meanwhile, a luxurious lineup of Australian summer fruits, Australian fresh grapes, Ecuadorian bananas, Ecuadorian rambutan, and other orchard enterprises gathered at the Expo. As more overseas high-quality fruits enter the Chinese market, they will enrich Chinese consumers' "fruit baskets," promote market diversification, and drive innovation and optimization of China's overall supply chain services.

This Expo is not only a display platform for domestic and foreign fruit enterprises but also a grand gathering for upstream and downstream service providers in the industry chain. From fruit origins to distribution channels, from e-commerce group purchases to cold chain logistics, the participation of the entire industrial chain adds more attractions to the Expo. In addition to the main exhibitions, a series of exciting events were held concurrently. For instance, at the "China (International) Fruit Conference" on August 27, industry insiders analyzed and discussed various topics ranging from macroeconomics to fruit and food agricultural product import and export policies, fruit retail channels, production conditions, international trade, and consumption trends. The "JD Fresh RMB 10 Billion Agricultural Subsidy Strategy Launch" and "Ecuadorian Banana and Rambutan Exporter B2B Matching Session" took place on August 28, while the "Hema Release Conference," "Douyin Source Preferred · China International Fruit Expo Investment Promotion Conference - Shanghai Stop," "Intellectual Property Protection in the Fruit and Vegetable Industry," and other events are scheduled for August 29.

The successful holding of the 2024 China International Fruit Expo not only provides a stage for global fruit industries to exchange and cooperate but also demonstrates China's commitment to sustained opening-up. We sincerely invite colleagues from the global fruit industry to come to China, gather in Shanghai, share opportunities, and jointly create a bright future for the fruit industry.

Exploring the 'Lemon Capital of China': The Glorious Journey and International Glory of Anyue Lemon

Anyue Lemon, originating from Anyue County, Ziyang City, Sichuan Province, China, is a national geographical indication product. Anyue County is known as the "Lemon Capital of China", with its lemon planting scale, output, and market share accounting for over 80% of China's total. It is the only lemon production base county in the country.

Thanks to its excellent quality, Anyue Lemon has won multiple awards, including National Excellent Product, Provincial Excellent Fruit, Tianfu Ten Treasures, Expo Gold Award, China Famous Trademark, and Top 50 National Agricultural Product Regional Public Brands. As the first agricultural product listed on the Bohai Commodity Exchange in Sichuan Province, Anyue lemon and its processed products are popular in more than 50 large and medium-sized cities in China, such as Beijing, Shanghai, Guangzhou, and exported to more than 30 countries and regions including Russia, the United States, the United Kingdom, Japan, and the United Arab Emirates, enjoying the reputation of "Chinese lemons look at Sichuan, Sichuan lemons look at Anyue".

On January 8, 2004, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of geographical indication product protection for "Anyue Lemon". On November 15, 2019, Anyue Lemon was included in the China Agricultural Brand Catalog.

It is worth mentioning that on March 1, 2021, the China Europe Geographical Indications Agreement officially came into effect, which means that Anyue Lemon has also received high-level protection in the European Union. On September 14, 2020, "Anyue Lemon" was included in the protection list of the China Europe Geographical Indications Agreement based on its geographical indication. The entry into force of the agreement also marks the legal right of Anyue Lemon's geographical indication to use the official EU mark, which will further promote the export of Anyue Lemon to EU countries and provide strong support for rural revitalization and sustainable economic development.

After years of cultivation and promotion, the main variety of Anyue lemon, "Yulike", has become a landmark product in the local area. It not only occupies an important position in the domestic market, but also has won wide recognition and praise in the international market.